Some locals will incrementally play more. The incremental play will likely come from several sources. There are some higher-level players, but there are even more players with a smaller budget. Given the high unemployment rate, the housing crash, and seniors living on fixed incomes, there is almost no room for an incremental increase in gaming budget for most locals.

The average local has a budget of about $40 per trip (in t-win) for their gaming. The 'locals' demographic has a fairly fixed gambling budget. In that case, each of the 10 casinos will have to earn $27,300 in incremental income per day to have this promotion pay for itself. I will take them at their word that this promotion amounts to giving away a total of about five million dollars in prizes (see picture below). Add to that taxes and marketing expenses and the overall expenditure may be more like six million. Let's take a detour for some of the mathematics of this promotion. The 'We Love Locals' advertising blitz was in high gear when this promotion took place. Because this promotion required the player to be in the casino at some point during the day to be eligible to win the car that night, this promotion was designed to get locals to come to the casino every day to play.

Winning a car at a casino